The classy event brought together football lovers and representatives from sponsor companies Coca Cola and Samsung.
The launch was hinged on the live broadcast of the Community Shield game that Manchester United won 2-0 against Wigan.
“I
am pretty sure this season will be more unpredictable than the last one
because the managers at the top have changed,” said Jonas Asamoah, a
fan who attended the launch at the Alisa Hotel in Accra.
Some
dignitaries, including Hon. Fiifi Kwettey, the Minister in charge of
Financial and Allied Institutions at the Presidency hoped their favorite
teams will carry the day come next May.
“Chelsea is taking the league for sure because Sir Alex Ferguson, who was the only stumbling block, is no more there!”
Journalist
Christopher Opoku, an ardent Liverpool follower, also noted the
“Premier League broadcast gives people who don’t have the opportunity to
see the games on television for one reason or other to be able to do
so.”
Having joined the Citi FM train for this
season as they did in the last one, Coca Cola’s Operations Marketing
Manager for Equatorial Africa expressed delight at the expectation of a
great interactive session with fans.
“We know
that the passion of the people in Ghana is football and Coca Cola is
excited to be a part of this venture,” Mensah Senadzah noted, pledging
his outfit’s support for a “thrilling season.”
The
coverage will be anchored by Gary Al-Smith, who hosted Sunday's launch,
as well as Nathan Quao on the punditry. Citi Sports are also
introducing two professional footballers (male and female) to be part of
its coverage.
Samsung, a world leader in electronics and technological products, told Citifmonline.com
that their company is “not only being part of the football games, but
to touch the very passions of the people who watch the games,” according
to Tracy Kyei.
The Corporate Marketing
Manager for Samsung West Africa also spoke glowingly of her outfit’s
commitment to the English Premier League, which can be seen in the huge
sponsorship portfolio they operate with Chelsea Football Club.
Citi
FM will have rights for the all games in the English Premier League,
the FA Cup and the Capital One Cup for a period of three seasons,
starting on August 17.
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